Real estate marketing strategy for “The Cruise Couple”

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Running your own business is intimidating work. There are many things that you need to keep track of and the list can be overwhelming at times. Everything centers on how to increase sales and convince your customers to invest in your product; in other words an effective marketing strategy is key. One tactic that seems to work is offering travel incentives to your customers. Deb Koutoulas is a Real Estate Agent for Remax Preferred Realty in Windsor, ON in Canada and her and her husband give travel certificates to customers that buy or sell houses with them as a sales incentive. This is an example of an effective real estate marketing strategy.

The Powerhouse Cruise Couple

The Koutoulas are the top 20 out of 135 agents at Remax and they’re known throughout the city as the “cruise couple.” A large part of their real estate marketing strategy is the travel certificates they obtain through Odenza. The deal is that if a client buys or sells a house directly through them, they get a complimentary cruise for two. This deal may seem too good to be true, as things usually are, however, the couple emphasizes that this deal isn’t a gimmick. This has helped them to grow their now very successful business in the real estate market.

Has this Real Estate Marketing Strategy Paid off?

This complimentary gift the real estate couple offers has dramatically increased their sales, “As a marketing tool to drive traffic to our website, it works great,” said Koutoulas. They not only advertise it on their realty website, but have a long-running ad on Channel 9 that runs twice an hour, 24 hours a day, 7 days a week. The cruise deal also encourages the customer to go directly to the Koutoulas, instead of through their real estate agent. This helps drive the sale and since they use the travel incentives in a variety ways, it pays off in more ways than one.

How are they able to make this offer?

The answer is through Odenza and their amazing real estate marketing ideas. This company is a contributor to the tremendous success the Koutoulas have had in their market and real estate team. The couple came across Odenza after their current travel incentives company went under. After a colleague referred them to Odenza and after a bit of research, the Koutoulas ordered some cruise certificates, and the rest is history. The organization and professionalism of this travel incentives company have made the couple’s life a lot easier and has allowed them to focus on their work. As mentioned previously, they’re known throughout the community and are in the top 20 agents at their company. They truly believe the service Odenza has provided them contributes a large part to their success.

When asked if they would recommend Odenza to someone else, Koutoulas said yes. However, they don’t mention it to realtors in their marketplace so as not to destroy their competitive edge.

A bit of work can go a long way, so don’t let the hectic schedule of owning your own business stress you out! Everyone needs help sometimes and luckily, the Koutoulas have found that through Odenza and their effective real estate marketing strategies.

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