How to Boost Holiday Sales

For many families, Black Friday shopping has become a holiday tradition. The day after Thanksgiving remains a big sales day for retailers, but is the hype starting to fade? The rise in popularity of “Small Business Saturday” and “Cyber Monday” has led to a dip in Black Friday participation. In fact, sales dropped 10 percent this year alone.

However, there’s hope. December is typically the period in which shoppers seek out the best deals on shopping. The challenge many retailers face is how they will differentiate their promotions from their competitors. Odenza is not only helping retailers this year to ensure their end of year sales are strong, but also providing them with incentive solutions for their new year promotions to ensure 2016 starts off with a bang.

So what are the next steps to attract more customers to your store? Check out our online guide,“8 ways to Boost Holiday Sales”, and use special events and in-house programs including your company website to attract more customers.

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