Who doesn’t love the VIP treatment? When you own your own business, it’s a great idea to offer private sales to your loyal and best customers.
Additionally, it’s also important to come up with creative and unique ways to bring customers in. One great marketing strategy is to offer a travel incentive at your private event as it will add to the excitement and enthusiasm for your brand.
Private Sales are a relatively new marketing strategy. In 2008 we saw a rise in Private Sales due to the recession. Big brands were finding it tough to push their merchandise and convince their customers to invest. Private sales began offering customers exclusive merchandise to encourage a sense of the VIP treatment.
Studies show that event-based sales are 300% more effective in driving return customers. Basically, it’s a great way to get the word out about your business because it’ll generate buzz and increase brand loyalty. This is especially true when the events are invitation-only. It’ll also push your customers to tell their family and friends about your business or post something about it on social media. It’s true, sometimes they forget, but a private event is a great way to remind them to spread the word about your great business.
Another great option is to use these events to liquidate excess merchandise. Use the products you need to sell for your special items during your private sale.
Private sales will allow you to build relationships with your old and loyal customers, if you haven’t already, and create new relationships with their friends and family members.
Want to make Your Private Event Extra Special?
A great way to make your private event even more special is by offering a travel incentive as a prize in conjunction with the occasion. You’ll show your customers you are really going the extra mile with your event, increasing their chances of coming back next time you send out an invite.
Travel incentives are a great addition to your private sales event that offers your customers something they’ll remember for years to come. Other prize options include money, gift cards, etc., but travel incentives allow customers to create memories with their loved ones. They’ll not only remember what a great time they had, they’ll also remember how they got there in the first place; through your company. You’ll reward them for being a loyal customer with the private event and then really wow them with the vacation.
Furthermore, you’ll see a dramatic increase in profit from offering the travel incentive. A complimentary vacation is a prize that most people want, and it provides customers with that extra push they need to qualify for it (if you have a qualifying price for the incentive). Studies show that when businesses start offering travel incentives, their profits increase and, they not only meet their sales goals, but exceed them. In fact, a study conducted by USA Today revealed that 93% of people prefer travel incentives over other incentives. You and your customers will be very happy with what you both get out of a travel incentive.
According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market.
In addition to free marketing tools, Odenza provides you with expertise from a three-time award-winning marketing team. Furthermore, Odenza has won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and has been recognized for offering superior customer service.
We also offer promotional support, print and web designs, copywriting services, content writing, and SEO services. Your best customers will no doubt hear about your private event as well as tell their friends and family, which will make your event one to remember.
So, why not trust Odenza to help you with your private sale? Our customers, which includes both you and your customers, will receive the best service money can buy. Odenza only succeeds if you succeed.