With Labor Day just around the corner, shoppers and retailers alike are gearing up for the deals that go along with this holiday weekend as back-to-school and end-of-summer deals transition into Labor Day sales.
Labor Day has become an important sale weekend for many retailers – some even claim it is one of the largest sale dates of the year, second only to Black Friday. “Our Labor Day Extravaganza went over extremely well. We sold 60 cars in 6 days by giving away a cruise with every New or Pre-Owned vehicle, it was definitely a homerun!” says Chris London, Internet Sales Manager at Kraft Nissan in Tallahassee, FL.
Consumers are used to buying around holiday promotions and summer is full of them, so a pickup in the summer shouldn’t come as a big surprise. However, you need to offer something in order to grab your customers’ attention. Offering grills and patio sets can get expensive and not every business can afford these types of giveaways. Consider offering a discounted travel incentive to your customers where you’re only paying a fraction of the cost and your customer takes care of their own travel taxes. The perceived value on a trip is much higher than hard good giveaways and cash discounts, and it will help generate more interest in your Labor Day sale.
Below are some examples of how specific retail industries have used Labor Day sales to their advantage:
Cars and Trucks
New vehicle models come out in the fall, so Labor Day is the perfect time to clear out last year’s inventory. Automakers like Chevrolet and Ford are among the few retailers who have announced their Labor Day sales early, getting a jump start on the action. Several other automakers, including Toyota and Dodge, are running summer specials that will extend through the holiday weekend.
Furniture retailers across the country used words such as “outstanding,” “fantastic,” and “astounding” in reporting solid traffic and even better holiday sales. Some noted strength across the board, and others pointed to a particularly hot bedding category during the Labor Day weekend. A handful of retailers said the gains they posted were among the best they’ve seen this year. A number of retailers said their investment in online ad spending — from banner ads to social media had a positive impact.
September is in the middle of a slow season for jewelers, with no gift-giving holidays until Christmas, so jewelry stores often run Labor Day sales to attract customers.
To learn more about Odenza’s travel incentives and to find out how we’ve helped retailers like you increase sales during the Labor Day weekend, please call us at 1-866-883-2968 for a FREE sample package.
To your success and Happy Selling!