Event marketing is the process of creating a themed exhibit that promotes a product or service of your business to leverage customer engagement. Merchants and business owners increase their customer base by holding private sales events, which not only works to attract new customers, but also increases the loyalty of existing ones.
Private sales events are an opportunity to create a special event that revolves around a giveaway of a special gift for attending, such as travel incentives to reward buyers for their support. The most common example is sending a direct mail invitation to anybody who has purchased from you before, to attend your invitation only event. You may want to add lights, a red carpet, and a conservative sampling of bubbly and snacks. If the customer purchases during this time, they will receive a complimentary vacation as an added reward.